RURAL is a lifestyle apparel company that is a reflection of our way of life here in rural America. All of our designs are a reflection of our community or our home. We draw inspiration from every aspect of the community, whether it be the local state park, a funny historic tale, or even local farms! As a military family, we have a strong desire to include those feelings and draw a lot of inspiration to those family roles and also military, law enforcement officers and first responders.
The great thing about our designs is you don't have to be from a rural community or even the Midwest, but you can sure enjoy what we have to offer! Our customers are extremely loyal to our brand. We source the softest and most flattering fit for our apparel, and quality is a top priority of ours. In the small business world, we know you work hard, so we work hard to provide the absolute best!
RURAL is dedicated to owners of amazing boutique US wide. If your boutique has a physical store front, we do offer trade area protection to those store fronts who meet the wholesale minimum requirements to avoid any potential conflicts with other brick and mortar boutique owners. Three months of inactivity will result in the release of granted trade area protection.
We strive to respond to wholesale requests promptly and will make every effort to grant or deny your wholesale status or request additional information within a timely manner. We will respond to your request via email. If your application is approved, you will receive an account invitation via email. When you click on the link in this email to accept the invitation, you will be redirected to our wholesale website. This is where you will login in the future to purchase our products as a wholesale customer.
PLEASE COMPLETE THE FOLLOWING FORM IN FULL AS INCOMPLETE APPLICATIONS WILL NOT BE CONSIDERED.
Very cute and the material is comfortable! Ready for cooler weather so I can wear it!
Soft and comfy. Love Love Love this T Shirt.
Very comfy... love it!!!
These leggings are so soft, stretchy and comfortable!
I love the comfort of this tank!!
I love these glasses
The sweatshirt I bought on clearance. I am so glad I made the choice to buy purchase it. The sweatshirt is so soft and comfortable!
In love with this romper!!
Such a good fit! Nice and cool but also dressy for evening out.
I love them! My go to shoe this coming fall.
Love these!! Thank you so much ❤️❤️
I have had so many people compliment on these shoes!! Love them!!
I love this romper! It’s perfect for any occasion, weather it’s a special occasion or just a trip to the city, it’s my go-to outfit!
look great! fit nicely!
The material is super soft. Very comfortable. Quickly becoming my new favorite shirt!
Such a cute top!
Love these shorts
I ordered a little later than I should've on a holiday week & was worried about receiving my item in time. I expressed my concerns & sure enough my item was here on the day I needed it by. My little man looked adorable on his first birthday. Great quality item & great customer service, will order from them again.
Love my floral blouse. Fits great & love the soft material
I bought this for my girlfriend as a “just because” gift. She wore it to the lake the very next weekend and got several compliments from other ladies.
Shipping was amazingly fast, and the quality of the shirt is so nice. I got a medium, and it fits perfectly. I love it, I’ve gotten so many compliments on it!
Great color and very comfy!
This pretty floral top is so comfortable to wear and always looks great!
Loved two out of the three styles! Everything was true to size, third shirt is just really not my style. Still a great deal!
Was great and very worth it!
I got 3 beautiful tops that fit to size. I appreciated the variety and was extremely excited with the mysteriousness of it! It was a fun way to shop!
Love my new shirt! The look, feel and fit are awesome! Will purchase other items in the future. Thank you!
Super comfy & true to size. Lightweight & soft. 5 stars!
Beautiful shirt! Great quality!
Love the colors, material and overall design. Very fast shipping!
I absolutely love this shirt, it is one of the most comfortable shirts I own, it’s deigned perfectly and if you don’t like dressing up like I me you can still look stylish rocking the back the blue flag on your chest.
Super soft and comfy. And of course I love the graphic. It is a good motto to live by!
I was very pleased with the quality of the bodysuit. Used it for my son's first birthday party. It was a fishing/at the lake theme. It went perfectly with everything. Thank you!!
Absolutely fell in love with this hat!!!! The quality of the hat is great! In fact, much better than I had thought it would be. Super cute and one of a kind! Thank you!
The shirt is really cute and comfy. However, it is really long and flowy. If you have a shorter torso, you may not like it too much. I'm 5'4" and the small covers my butt.
Absolutely love this dress, it’s so comfy!!
Rural has the best fitting T-shirt’s. I’ve taken several out of my closet and replaced them with Rural apparel. Excellent quality and comfort.
I was so lucky to win this top in a recent giveaway, but I just absolutely love these girls. I order often and am always pleased. Belinda helps me style different outfits and they are delivered right to my door. How many people can say that the owner of a company takes the time to be a personal stylist for her customers?! Thank you girls!
I have several T-shirt’s from Rural and they have replaced all of my old ones. So soft and comfortable. Great length and the sleeves aren’t so short that ball up in you armpits. I’ll will continue to purchase from Rural for sure!