Tell us about yourself and how RURAL got its start.
RURAL was officially founded in February of 2016, but its roots were established earlier. I have always had an interest in design, and worked freelance on projects while completing my degree in graphic arts. Whether designing murals while in Army stationed in Ft. Jackson, SC for basic training, or while in college, I constantly found new artistic projects to fuel my interests. One day someone suggested I think about making some of my designs into clothing, and so I did, completing freelance projects for nonprofits and friends.
After graduating, I relocated to the Kansas City area to begin my career and start my family. I loved corporate America, working in human resources helping others achieve their dream jobs, but I could feel that I hadn't quite found what it was that I was looking for in my life. I felt like much of my time was taken away from my first son, and we relocated to north Missouri to be closer to my family in the country.
I looked at it as a fresh start. I hosted and led instructed painting parties to meet people and continued designing apparel. The community had been so welcoming to our family that I started incorporating local history and elements into my shirt designs and introduced them to a few new friends locally, and they were a huge hit! I learned how to sell my shirts online, and also held events for the community to shop locally. What started as a hobby became a full-time venture quickly. With the support of my family, friends, and community, RURAL has grown into a trusted apparel brand with roots in the heart of America with a dedicated customer following.
What makes RURAL unique?
- There are so many great things about RURAL! The first is obviously our own line. I spent months sourcing the softest tee for our manufacturing. I am a mom, a veteran and am very active! I wanted something to look good in, but could still feel comfortable and be flattering without being restrictive. Our customers say that they are their favorite tees every for a reason and have a hard time wearing other tees after buying ours. One customer told us she actually feels guilty wearing them, because they were as comfortable as her pajamas!
- We focus on quality above all else. RURAL is about as small business, small town USA as it gets. In a small town, everyone works hard and where they spend their money is important. They expect a great product that can last that doesn’t break their paycheck. Because we know they work hard, we work hard to provide the best quality apparel. All of our RURAL branded unique graphics are designed and printed in house, and we carry other quality brands of US boutique designer apparel that are not easily accessible. We also feature other local artisans for our artwork and jewelry! Our customers appreciate our high quality, sustainably-made products which a majority are produced or finished in the US. We are always looking for gorgeous items to add to our collection that are a reflection of our lifestyle brand.
- We involve our community in our process and also support its growth. I strongly believe in supporting and growing our community. Making sure our community is a thriving location is very important to me. As we expand our wholesale nationwide, it is our goal to be able to offer more jobs to establish a strong foothold in our community.
What are some of your most popular items?
Overall our tees are by far the most popular, but we also sell blouses, leggings, denim, dresses and jewelry. Several of our designs have become viral and are purchased internationally. For example, we have one of our first tees, the Camp Crowder tee that was inspired by Lake Crowder, our local Missouri State Park. It has sold as far as Canada even though they have never heard of the park! You don’t have to be from here to enjoy our apparel. Our customers appreciate the backstory of our designs and the quality of our product whether they live 2 or 2000 miles away.
Where can shoppers find your products?
Many of our customers love to follow us on our Facebook page RURAL and we have a group called RURAL Perks and Promotions where you can see new items before they are available in our online store. There are times where we will completely sell out of a style before it can ever hit our website! If you would like to visit us, we will soon be opening our first brick and mortar location in Jamesport, Missouri, a very popular spot to take a weekend trip and see the Amish community.
What is the future of RURAL?
We have been growing at an impressive rate. Shopify announced that we are one of their fastest growing online apparel stores for this year! I routinely receive inquiries from retailers that would love to carry our brand. I can see RURAL evolving and expanding manufacturing to reach a greater retail base and we would love to continue to develop our men’s line once our store is open. I would also love to expand and offer more locations in the Midwest as well as other areas of the country.
I never thought I would find leggings this soft and this comfortable and look this great on!! These are the real deal - everything you look for in a pair of leggings.....and more!
This tee hits true to size and is INCREDIBLY soft!!
Long enough to cover my 9 month belly and shipping was super fast!!
Love my leggings. They’re so comfy!
All the Reasons Leatherette Jacket
Another Rural win! Love how this shirt feels!
Definitely at the top of my favorite stack of leggings. So comfy!
Very comfy. They are my every day leggings!
I bought the Crazy Train shirt, "America Needs Jesus" and it's great! Especially the length. Plenty to tuck in. Thank you!
Love the fit and stretch! Wish they came in short length, but love them none the less!
The fit is perfect with the right amount of stretch! Wish they came in short length, but they roll up just fine! #shortgirlproblems!
Love it! Lightweight, soft, loose fitting so could have sized down, but love the fit and look of this one ♥️
Comfortable, form-fitting, super-soft little tank for workouts. Runs small, not much stretch.. but love it!
Love my new shirt. Great design and quality. Fast shipping.
So comfy!! One of my new favorites!
Very cute! Exactly what I wanted!
These cropped jeans are so soft! I be 100% comfortable with a t-shirt or dress them up with a beautiful top!
This is my new favorite dress! It’s so easy to wear and makes me look put together! I love how soft and comfortable it is!
So soft, cute and stylish! I love how I can dress them up or pair with leggings and rock them all day!
This shirt is super comfy and I got so many compliments on it. It does run bigger than normal shirt sizes. I had to size down. I love this shirt!
Absolutely love these. They are comfortable and exactly what I wanted. They fit true to size and the color is perfect!!
Very cute and the material is comfortable! Ready for cooler weather so I can wear it!
Soft and comfy. Love Love Love this T Shirt.
Very comfy... love it!!!
These leggings are so soft, stretchy and comfortable!
I love the comfort of this tank!!
I love these glasses
The sweatshirt I bought on clearance. I am so glad I made the choice to buy purchase it. The sweatshirt is so soft and comfortable!
In love with this romper!!
Such a good fit! Nice and cool but also dressy for evening out.
I love them! My go to shoe this coming fall.
Love these!! Thank you so much ❤️❤️
I have had so many people compliment on these shoes!! Love them!!
I love this romper! It’s perfect for any occasion, weather it’s a special occasion or just a trip to the city, it’s my go-to outfit!
look great! fit nicely!
The material is super soft. Very comfortable. Quickly becoming my new favorite shirt!
Such a cute top!
Love these shorts
I ordered a little later than I should've on a holiday week & was worried about receiving my item in time. I expressed my concerns & sure enough my item was here on the day I needed it by. My little man looked adorable on his first birthday. Great quality item & great customer service, will order from them again.
Love my floral blouse. Fits great & love the soft material