RURAL is a lifestyle apparel company located in the heart of America.
What is lifestyle apparel? Well simply put, it's a reflection of a way of life. For RURAL, we celebrate our community and our home. With the highest quality clothing, accessories and home goods made primarily in our small studio or from other USA designers, our studio boutique is all about providing the newest trends and styles, while maintaining our philosophy of supporting small business right here at home in the United States.
Check out our collection of tops, dresses, bottoms, accessories and art to discover what our "midwest modern" style is all about. You don't have to be from a RURAL community or the Midwest, but you can sure enjoy what we have to offer!
RURAL is a woman and veteran owned small business in Trenton, Missouri. Our models are local, our photographer is a talented local graduate, and we are involved locally as well- we even are a part of our chamber of commerce! Our RURAL Brand graphic tees are even inspired by local farmers, families and loved community locations. When you shop with us, you make a difference to our community because you supported our store and our efforts to give back as well.
Love my new shirt! The look, feel and fit are awesome! Will purchase other items in the future. Thank you!
Super comfy & true to size. Lightweight & soft. 5 stars!
Love the colors, material and overall design. Very fast shipping!
I absolutely love this shirt, it is one of the most comfortable shirts I own, it’s deigned perfectly and if you don’t like dressing up like I me you can still look stylish rocking the back the blue flag on your chest.
Super soft and comfy. And of course I love the graphic. It is a good motto to live by!
I was very pleased with the quality of the bodysuit. Used it for my son's first birthday party. It was a fishing/at the lake theme. It went perfectly with everything. Thank you!!
Absolutely fell in love with this hat!!!! The quality of the hat is great! In fact, much better than I had thought it would be. Super cute and one of a kind! Thank you!
The shirt is really cute and comfy. However, it is really long and flowy. If you have a shorter torso, you may not like it too much. I'm 5'4" and the small covers my butt.
Rural has the best fitting T-shirt’s. I’ve taken several out of my closet and replaced them with Rural apparel. Excellent quality and comfort.
I was so lucky to win this top in a recent giveaway, but I just absolutely love these girls. I order often and am always pleased. Belinda helps me style different outfits and they are delivered right to my door. How many people can say that the owner of a company takes the time to be a personal stylist for her customers?! Thank you girls!
I have several T-shirt’s from Rural and they have replaced all of my old ones. So soft and comfortable. Great length and the sleeves aren’t so short that ball up in you armpits. I’ll will continue to purchase from Rural for sure!
I love this tank !!! Almost as much as I love my squats and wine . Perfect fit. Arrived on time. Great price. Soooooo perfect
This romper is even more beautiful in person. It has just the right amount of coverage while still being super cute. Perfect for spring and summer events!
This long-style necklace is SO on point this season! I don't wear a whole lot of jewelry so I LOVE its simplistic yet chic look. I popped it on with a more casual grey knotted front sweatshirt - and it took my outfit from athleisure to birthday party ready in about 2 seconds!!! That's a piece I can get behind!!! Thanks so much for the unique fun accessory Rural!
Let’s be honest. These are the only gold earrings I just had to have! They have definitely replaced my old gold hoops as my fave gold accessory and they look stunning with everything:)
Love it! Both of my daughters also have this shirt. My only suggestion would be more colors!.
I love this shirt! It’s so soft!
My husband and brother are veterans and I love the way this shirt shows my support. Plus I feel cute wearing it! The fabric is incredibly soft and I receive compliments every time I wear it.
The v-neck tee is so soft and comfy and is really simple, but very cute. The fit is perfect.
Love these booties!! You can dress them up or down and they are very comfortable!!
I love the versatility of colors in this scarf and because if the versatility I can wear with so many clothing options!