RURAL is a lifestyle apparel company located in the heart of America.
What is lifestyle apparel? Well simply put, it's a reflection of a way of life. For RURAL, we celebrate our community and our home. With the highest quality clothing, accessories and home goods made primarily in our small studio or from other USA designers, our studio boutique is all about providing the newest trends and styles, while maintaining our philosophy of supporting small business right here at home in the United States.
Check out our collection of tops, dresses, bottoms, accessories and art to discover what our "midwest modern" style is all about. You don't have to be from a RURAL community or the Midwest, but you can sure enjoy what we have to offer!
RURAL is a woman and veteran owned small business in Trenton, Missouri. Our models are local, our photographer is a talented local graduate, and we are involved locally as well- we even are a part of our chamber of commerce! Our RURAL Brand graphic tees are even inspired by local farmers, families and loved community locations. When you shop with us, you make a difference to our community because you supported our store and our efforts to give back as well.
I never thought I would find leggings this soft and this comfortable and look this great on!! These are the real deal - everything you look for in a pair of leggings.....and more!
This tee hits true to size and is INCREDIBLY soft!!
Long enough to cover my 9 month belly and shipping was super fast!!
Love my leggings. They’re so comfy!
All the Reasons Leatherette Jacket
Another Rural win! Love how this shirt feels!
Definitely at the top of my favorite stack of leggings. So comfy!
Very comfy. They are my every day leggings!
I bought the Crazy Train shirt, "America Needs Jesus" and it's great! Especially the length. Plenty to tuck in. Thank you!
Love the fit and stretch! Wish they came in short length, but love them none the less!
The fit is perfect with the right amount of stretch! Wish they came in short length, but they roll up just fine! #shortgirlproblems!
Love it! Lightweight, soft, loose fitting so could have sized down, but love the fit and look of this one ♥️
Comfortable, form-fitting, super-soft little tank for workouts. Runs small, not much stretch.. but love it!
Love my new shirt. Great design and quality. Fast shipping.
So comfy!! One of my new favorites!
Very cute! Exactly what I wanted!
These cropped jeans are so soft! I be 100% comfortable with a t-shirt or dress them up with a beautiful top!
This is my new favorite dress! It’s so easy to wear and makes me look put together! I love how soft and comfortable it is!
So soft, cute and stylish! I love how I can dress them up or pair with leggings and rock them all day!
This shirt is super comfy and I got so many compliments on it. It does run bigger than normal shirt sizes. I had to size down. I love this shirt!
Absolutely love these. They are comfortable and exactly what I wanted. They fit true to size and the color is perfect!!
Very cute and the material is comfortable! Ready for cooler weather so I can wear it!
Soft and comfy. Love Love Love this T Shirt.
Very comfy... love it!!!
These leggings are so soft, stretchy and comfortable!
I love the comfort of this tank!!
I love these glasses
The sweatshirt I bought on clearance. I am so glad I made the choice to buy purchase it. The sweatshirt is so soft and comfortable!
In love with this romper!!
Such a good fit! Nice and cool but also dressy for evening out.
I love them! My go to shoe this coming fall.
Love these!! Thank you so much ❤️❤️
I have had so many people compliment on these shoes!! Love them!!
I love this romper! It’s perfect for any occasion, weather it’s a special occasion or just a trip to the city, it’s my go-to outfit!
look great! fit nicely!
The material is super soft. Very comfortable. Quickly becoming my new favorite shirt!
Such a cute top!
Love these shorts
I ordered a little later than I should've on a holiday week & was worried about receiving my item in time. I expressed my concerns & sure enough my item was here on the day I needed it by. My little man looked adorable on his first birthday. Great quality item & great customer service, will order from them again.
Love my floral blouse. Fits great & love the soft material